About · Shanghai & New York

A little
about me.

Loading sculpture…

Currently working at Amazon Global Selling

Meet Barbara

01 / Introduction

I’m Barbara,
a designer based
in Shanghai
& New York.

At Amazon, I design seller experiences and tools for the teams producing them. My work includes AI-assisted email production and Chinese-language experiences across 19 marketplaces.

I started in graphic design and studied Design for Social Innovation in New York. Before Amazon, I worked on digital campaigns at The Washington Post and brand experiences at Verizon.

I work with sellers and operations teams to understand where a process gets difficult. Those findings inform the layouts, interactions and review steps I design.

View résumé ↗ Get in touch ↗

02 / Experience

Where I’ve worked.

2021–Present

2022–Present

Amazon

AI, UX Systems &
Localization Designer

View projects ↗

Product and UX for Amazon Global Selling’s AI design platform and seller experiences in China.

AI production tools

I define the workflow for approved content to become editable assets, with brand checks and human review. I also designed and launched an AI-powered HTML email tool.

China localization

I adapt Global Selling experiences for Chinese sellers across 19 marketplaces. Before launch, I lead UAT for translation and local features such as QR codes and inline media.

Seller Conference

I led visual direction for the 2024–2026 conferences, including the key visual and presentation system. The work extends to expo panels and onsite materials.

Research and delivery

I use seller interviews, shadowing and case reviews to find problems. I track editing effort and QA results, and coordinate launch decisions with China and global teams.

2021

Verizon

Senior Designer

Brand and interaction design for landing pages and homepage experiences.

I extended existing UI components and developed new interaction patterns. I also created animation storyboards and campaign assets for different channels.

2021

The Washington Post

Senior Designer

Digital advertising concepts and proposals for client briefs.

I built reusable templates and demo assets with marketing and content teams. I presented advertising concepts to clients, agencies and internal stakeholders.

03 / Education

From Shanghai to New York.

2014–2016 · New York

School of
Visual Arts

MFA, Design for Social Innovation

2010–2014 · Shanghai

University of Shanghai
for Science and Technology

BFA, Graphic Design

04 / Practice

What I work with.

Expertise

AI-enabled product design
Technical UX
China localization
Design systems
UX research & UAT
Operational metrics

Tools

Figma
Adobe Creative Suite
LLM and agent workflows

See the AI design work ↗

Languages

Mandarin Native
English Advanced

A little about me.

I’m Barbara, a designer based in Shanghai & New York.